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Rosemary Lalley

Associate Senior Consultant

Rosemary Lalley Senior Business Consultant

Commercial, marketing and business development professional

A well-established career and industry profile as a Non-Executive director with both national and international level experience, steering and implementing marketing and business development strategies to deliver positive progression and growth for businesses.

Expertise:

  • Strategies & Processes
  • Project Management
  • Organisational Growth
  • Mergers & Acquisition
  • Marketing, Advertising & PR
  • New Market Development
  • Change & Transformation
  • Business Planning
  • Event Management & Organisation
  • Leadership & Team Building

Experience:

As: Marketing & Business Growth Director, Commercial & Fairtrade Manager and Category Manager:

  • Successfully developed the marketing and business development strategies for the Greenyard Fresh UK Ltd. organisation, aligning strategies with potential for future growth.
  • Negotiated with the UK board in order to implement new strategies into the operation.
  • Directed the Category Marketing and Business Development teams to deliver new opportunities.
  • Ensured the effective mergers and acquisitions for the business, successfully integrating Winchester Growers Ltd into the horticultural subdivision of Greenyard Fresh UK.
  • Steered the acquisition and integration of Empire World Trade, leading the Due Diligence Team to ensure operational viability and a smooth transition of risk assessment and mitigation structures.
  • Led the institution and effective management of the direct sourcing regional hub for Aldi.
  • Successfully developed accounts with Aldi, Co-op, and Amazon Fresh in order to create multi-million accounts and establish strong working relationships.
  • Enabled the launch of a fresh produce meal solution for businesses including Morrisons and Amazon. Undertake market research projects directly with consumers ~ customer listening groups, etc.
  • Packaging and marketing collateral design and development to support the business products and services.
  • Preparation and delivery of marketing, advertising and media plans for both in store and on line implementation
  • Managing Greenyard relationships with FLO CERT and Fairtrade Foundation
  • Instigated the launch of the web-based communication portal, developing the platform for the Group
  • Custodian of the Group brand values for the UK, advertising and on-line media presence, maintenance and development of the company website

Notable companies:

  • Greenyard Fresh UK , Keelings UK, Booker Cash & Carry, ASDA Wal-Mart , Minnaar UK.

Qualifications:

  • HND Agri Food Marketing & Business Management, Harper Adams;
  • Market Research, Negotiation Skills, Basic Food Hygiene Certificate (Vocational Courses)

Achievements:

  • Establishment and management of a direct sourcing regional hub for Aldi
  • Client account development for Aldi, Co-op (into multi £m accounts) & Amazon Fresh
  • Headed the Due Diligence Team for the acquisition of Empire World Trade (TO £70m) and the subsequent project management of the business integration
  • Merger and re-structure of Winchester Growers Ltd into a horticultural sub division of GY Fresh UK ~ awarded FPC Best Floral Supplier & “Best of the Best” Business 2017
  • Establishment of an e-commerce website, digital marketing platform and retail offer for the National Dahlia Collection ~ achieving 3 gold medals at Chelsea Flower Show
  • Launch of a fresh produce meal solution format for Morrisons & Amazon ~ incorporating product sourcing, in store & on line approach to packaging development and marketing strategies
  • Successful event management of various UK and international exhibitions, seminars, grower workshops, regional product sampling roadshows
  • Brand and range development for Amazon Fresh & Prime and associated digital marketing plans
  • Brand development across the Group fresh & frozen divisions for independent, on-line retailers and food service
  • Development and launch of a web-based communication portal for the Group
  • Procurement and management of the commercial and sourcing strategies for a £10m Fairtrade fruit category
  • Created a joint business venture with an artisan Dried Fruit & Nut snacking brand

Fresh produce specialist in large FMCG, wholesale & retail companies

Strategic planning and project deployment including M&A

Customer relationship management & operating E-commerce platforms

Category marketing, advertising and event management

Leadership and team building skills

About JP Trett Ltd

JP Trett are a leading recruiter to the agricultural industry, with over 100 years of Farming, Agricultural, Consultancy and Recruitment experience. Specialising in mid-senior level Sales, Marketing, Professional Services, Operations, Strategy and Management with a growing sector of very niche Engineering, Health and Research sectors. If it is related to Agriculture or the environment we have solutions.

Company Registration Number: 7736264

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