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Aaron Kelly
Associate Senior Consultant
Experienced CFO, helping ambitious businesses grow profitably, manage cash confidently and ensure optimal business value in the future. Turning Numbers into Strategy. With experience spanning manufacturing, FMCG, hospitality, infrastructure, multi-site operations and founder-led businesses, I help companies navigate growth, complexity and change
Strategic CFO Support for Ambitious Businesses
I work with owner-managed and SME businesses that want clearer financial insight, stronger commercial decision-making and experienced strategic support — without the cost or need for a full-time CFO.
With experience spanning manufacturing, FMCG, hospitality, infrastructure, multi-site operations and founder-led businesses, I help companies navigate growth, complexity and change. Over the course of my career, I’ve been involved in more than 30 transactions across buy-side and sell-side activity, including deal evaluation, negotiation, due diligence, integration and exit preparation.
My role is typically to bring greater clarity, control and commercial focus to businesses — helping owners make confident decisions, improve performance and prepare for the next stage of growth or transition.
Growth & Scaling Support
Helping ambitious businesses grow with better visibility, structure and decision-making.
- Build clear cashflow forecasting and financial visibility to support confident growth decisions
- Introduce KPI dashboards and commercial reporting that turn numbers into actionable insight
- Improve margins, pricing strategy and working capital to unlock cash and profitability
- Provide board-level financial leadership without the cost of a full-time CFO
Exit Planning & Investor Readiness
Preparing businesses for investment, acquisition or succession — often years before a transaction.
- Help owners understand what makes a business attractive to investors and buyers
- Professionalise reporting, controls and financial systems to withstand due diligence
- Support management teams through acquisitions, fundraising and exit processes
- Improve financial credibility and business value through clearer performance insight and strategic planning
Succession & Business Continuity
Supporting owners who are thinking about stepping back, de-risking the business or planning for the future.
- Reduce reliance on the owner by building stronger financial processes and management information
- Create structure, visibility and accountability to support leadership transitions
- Help businesses move from reactive decision-making to strategic planning and control
- Provide experienced financial leadership during periods of change, growth or uncertainty
Operational & Strategic Finance Support
Practical, hands-on CFO support tailored to founder-led and growing businesses.
- Strengthen finance functions, systems and reporting processes
- Support banks, investors and stakeholders with credible financial information and forecasting
- Lead budgeting, forecasting and strategic planning processes
- Bring experienced commercial challenge and independent board-level perspective