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Michael J Murray
Associate Senior Consultant
An experienced and accomplished Sales and Marketing Director with over 35 years’ experience in agribusiness. Charismatic motivational leader with a “total quality” approach. Customer focused with a pragmatic can do attitude.
16 years’ experience as sales and marketing director with a machinery manufacturer. Responsible for all sales and marketing strategies and functions. Managing and motivating the distributor network to deliver sales and customer service in line with company objectives and brand values. Created strong strategic, high performing business partnerships to deliver sales results. Operating in UK markets and overseas markets.
5 years’ experience as UK sales manager selling robotic milking systems. Responsible for UK sales strategy and creating a sales and distribution network to sell and support robotic milking systems in the UK market. Introducing and establishing this new technology using ambassador farms. Created strong partnerships with business influencers. Instrumental in delivering AMS sales training academy courses.
12 years’ experience as sales director with an agri supply business focussing on dairy farm fixed equipment sales, service and installation, and supplying animal health and dairy hygiene inputs to dairy and livestock farms. Responsible for sales and marketing strategy and functions. Recruited, developed and managed a field sales team and an over the counter sales team. Implemented an investors’ in people programme to equip all team members with the skills to deliver excellent customer service. Implemented Sales training and coaching programs.
2 years’ experience as area sales manager with a multi-national manufacturer of dairy hygiene equipment, dairy hygiene products and animal health products. Selling B2B and supporting distributors with on farm sales.
Qualifications/CPD courses:
- Motivational Maps Practitioner
- Strategic business management
- Sales and marketing management
- People management and team building
- Sales training and coaching
- Negotiating skills
- Budget control
- Time management
- Retail merchandising
- Diploma in Agriculture
Achievements:
- Achieved substantial sales growth for manufacturer and distributor organisations.
- Created excellent working relationships with distribution partners.
- Created excellent working relationships with ambassador customers.
- Successfully implemented sales strategies that deliver results.
- Demonstrable history of increasing brand value.
- Recruited and developed high performing sales teams.
Published Work/Notable Professional Positions held:
- FISMM
- Former MMMA chairman
- Former YFC chairman