Jim Garrod - JP Trett

Happy New Year! Never one for retrospectives, I’ve always preferred looking ahead and in recent years having an educated guess at how the industry will behave in the forthcoming 12 months.

The hot topic of the moment continues to be franchise and distribution arrangements, currently at their most active for several years, either dealer-led or manufacturer-driven. On the dealer-led front, it’s interesting to see that some businesses are refocusing on a tractor-free future, with Barlows in Cheshire ceding the Case IH franchise and Bigwoods in Somerset relinquishing Valtra. There is no doubt that for a small family business (the cornerstone of ag engineering and a business profile much-needed by all farming customers in a given locality) the requirements of the main brand are exacting (they have to be, in order for professional representation to be upheld) and whilst these decisions will not have come easily, they may well give these businesses a big sigh of relief. Equally, for a large multi-branch dealership the pressures are probably no less, just with an extra zero or two on the bottom line to give FDs a few sleepless nights.

On new franchise news, Czech brand Bednar has partnered with Ernest Doe across its entire trading area in the South-East, in many ways filling a Great Plains-sized hole in the Ernest Doe portfolio following the demise of the Sleaford-based manufacturer a few years back. SIP too seems to be making some inroads with a few notable dealer appointments. With all recent entrants to the UK market, distribution and dealer partnerships are the absolute key to success; regardless of Brexit the market will reach saturation point (maybe it has already?), but with the aforementioned Great Plains, Lely, Kongskilde and one or two other familiar names absorbed into a global longliner portfolio of late, there are gaps to be exploited. Elbow room for implement manufacturers is certainly plausible, with the obvious caveats of product support, dealer training, ease of spare parts supply and healthy brand marketing all playing their part, but for tractors and telehandlers to be taken seriously, the stakes are much higher and it remains to be seen whether, in a gradually declining tractor market, brands from Turkey, India and China will make any real impact. The 2018 AEA figures will be out in the public domain soon; the brand breakdown and market shares will prove interesting reading as always.

John Deere’s strategy has been clear since Agritechnica, and it is expected that their UK dealers will reduce to around half their current number (same or similar numbers of outlets, just fewer, bigger dealership groups). I am unconvinced that AGCO or CNH will follow suit, given their multi-brand, multi-product portfolios which inevitably make the picture more complex. Both companies have existing super-dealer groups (whose sales activities would incidentally exceed Deere’s new turnover number) on one hand but with many other smaller (and high performing) dealerships at the other end of the spectrum. Not forgetting Claas, whose dealership groups look to have settled into a stable and future-proofed network, with notable implement brand partnerships going forwards including Horsch, Lemken and Stewart Trailers. Kubota’s intentions remain to be seen; they await high horsepower tractors for sure but have some smaller proactive dealers punching above their weight, often with Kverneland or Vicon franchises in support. Manufacturer pressure on dealers to support their full and no doubt growing portfolios will stimulate further changes this year……

With Lamma doing its now calendar fixture job of catching everyone by surprise straight after New Year (spare a thought for those whose whole weekend was spent on stand assembly, machine polishing and dining on Deliveroo / Just Eat / Uber Eats) there will, unsurprisingly, be plenty of talk and speculation at the NEC about the next seismic move or small tremor.

As always, it generally boils down to getting land ready to put seed in, planting and looking after the seed and ensuing crop, and then getting the crop off the field in a timely and efficient a manner as possible. For the immediate future, this will be relatively robot and autonomous vehicle-free, but these will come, tractors-for-horses style as it did from the 1930s onwards.

20Nov 2015

As we progress through the final quarter of the year we have been building our team to ensure that we continue to provide ‘industry sector specific’ champions to represent past, present and future clients that need this knowledge and intelligence.

We clearly provide a benefit to both clients and candidates alike in that we understand the industry and the roles within, we understand the requirements and passion for the sectors and as such always provide a positive and successful service.

As your business prepares its budget for increasing your headcount, shaping your team and driving your business forward perhaps you should be calling us to see what talent is available to your organisation.

As a candidate, do you look back over your last year of employment and feel that it is time to make a change, if this sounds familiar then please log in and register with JP Trett to see where your future may take you. With a fully interactive and secure candidate portal on our website you could be getting that alert of a great new job before it gets advertised.


Three recent additions to the JP Trett Team include:

Jessica Toombs

JP TRETT EQUNE – An accomplished Equine Specialist, qualified in Horse Husbandry, Equine Science and Management locally at Easton College and with 2 years’ experience working at a Stud Farm. Jessica has also had a career in Hospitality representing a leading Worldwide Hotel organisation. With so much passion and knowledge in the Equine and Science Industry Jessica has rapidly taken to recruitment. She is always pushing to understand more, regularly self-educating and training to pass all the professional modules in our training program. A certain star of the future within JP Trett pushing everyone to achieve more!

Bertie Steggles

 JP TRETT LIVESTOCK – A Harper Adams Graduate with an accomplished career already within Agriculture focussing and specialising in Livestock. Having grown up on a Norfolk Farm with a diverse range of various Livestock endeavours Bertie has first-hand experience as well as Sales and Service experience within the sector. A keen sportsman and regular attendee at many Agri-Livestock shows Bertie is well connected and respected within the Livestock industry. Again making massive steps forward in his professional Recruitment training Bertie has delivered results from day one to assist the team. Another rising star of JP Trett.

Linda Trett

JP TRETT – A marketing specialist with a history of successful recruitment Linda joins the team to ensure JP Trett is focussed within the industry specific sectors to deliver the right service to the right audience. With an abundance of energy and enthusiasm Linda has been instrumental in pushing the business forward into new territories and helping the team understand the power of modern marketing and social media.

Web: www.jptrett.com Email: info@jptrett.com     Telephone: 0845 643 2896