WHO’S THE EMPLOYER? A centrally funded organisation committed to investing and promoting UK food and farming

WHAT’S THE INDUSTRY? Marketing & Communications

HOW WILL I BE REWARDED? An industry-leading package, commensurate with experience

WHERE IS THE ROLE LOCATED? Midlands

TELL ME MORE ABOUT THE ROLE? We are looking for a skilled communicator to take up a senior role in our clients’ Marcomms team. Working closely with technical, strategy and analyst teams you will plan, develop and deliver timely, impactful and targeted communications to budget, that reflect the business objectives of the Horticulture sector. In particular, to use the marketing mix and appropriate channels to provide digestible, persuasive, relevant and useful communications to levy payers to assert action and demonstrate value.

KEY RESPONSIBILITIES

  • Provide visible high profile leadership to sector marcomms team
  • Develop and deliver a designated sector communications plan with relevant Sector Strategy Director including establishing a campaign approach, KPI performance, evaluation and advising on budget allocation
  • Deliver a ‘digital first’ approach to communications with teams and colleagues
  • Act as the senior sector liaison point for sector board and other functional teams
  • Monitoring of specific budgets
  • Evaluate the effectiveness of the sector communications plan and recommend actions to enhance effectiveness where appropriate
  • To drive creativity and change in the communications to achieve a step-change in customer satisfaction and build the reputation of the organisation and our programmes of work
  • Manage relationships with in-house production, PR and media, events and digital teams, wider communication team suppliers and agencies
  • Establish and maintain contact with the industry through participation in meetings/events/open days as required
  • Support the senior manager/management team in promoting a positive and collaborative culture within the marcomms team that is focused on delivering excellent value for money and the company corporate vision
  • Provide technical, tactical and strategic leadership for designated areas/audiences/topics
  • Contribute to the development of the sector business plan
  • Liaise with wide range of internal and external stakeholders including sector opinion formers
  • Line management/mentoring responsibility
  • To work across the team to ensure consistent, high-quality outputs and brand integrity
  • To drive effective uptake of our products and services to benefit people running Horticulture businesses, based on clear targeting of our audiences and being clear on the value and benefits of the organisations work and what they are communicating

WHAT QUALITIES DO I NEED?

  • Fully knowledgeable/qualified in communications sector, including significant practical experience
  • May have higher level professional qualification in communications e.g CIPR, CIM, PRCA
  • Proven commitment to CPD
  • Excellent writing and influencing skills
  • Experience of writing for digital platforms (websites and social channels)
  • Experience of campaign management (either communications or marketing) and evaluation
  • Evidence of budget management
  • Excellent project management
  • Understanding of KPI setting and monitoring
  • Understanding of agricultural issues and stakeholder dynamics

WHAT SHOULD I DO NOW?

So, we have your attention and motivation? We would love to hear from you if you are keen to find out more. In the first instance, please forward your CV together with a cover note and salary requirements to phil@jptrett.com and all successful candidates will be contacted within 14 days of us receiving your application. Please note that all applications will be treated with confidence.