Reflections on SIMA – James Garrod, JP Trett Machinery Divisional Manager
CNH Industrial N.V.CNH Industrial N.V. From left to right: Sean Lennon – Head of Tractor Product Management at New Holland Agriculture, Carlo Lambro - Brand President New Holland Agriculture, Derek Neilson – President Agriculture at CNH Industrial, Thierry Panadero - Vice President Europe at Case IH, Christian Huber – Vice President Global Tractor Product Management at Case IH at SIMA
With the last visitors ushered out the door on Thursday afternoon, and exhibitor breakdown crews dismantling stands through the weekend, the Paris Nord Villepinte exhibition centre will be looking pretty empty this morning. And that’s always how things work with the big national event centres: lots of fast-paced build up, the excitement of the event itself followed by a slick and rapid exit strategy, wagons loaded, equipment back to base, job done! Now to start following up those enquiries….
So, what was SIMA all about, and where does it fit in with the regular European exhibition cycle? No doubt that it still has a seat at the top table of European events – with visits from Didier Guillaume, French Minister of Agriculture, a number of well sought after and meaningful new product or innovation awards presented to the likes of CNH, Sulky-Burel, Laforge, Trimble and many others pioneering technology developments, plus conferences on the future of global farming and dealer seminars, there is a strong sense of business, networking and innovation throughout.
Much bigger than any UK event for sure – 1,800 exhibitors and almost a quarter of a million visitors tell you the scale of the event – but smaller again than the industry giant that is Agritechnica (widely acknowledged as THE major global machinery exhibition, over and above any of the big events in the Americas, Australasia or China), SIMA is great for a finger on the pulse of agriculture at a European level, with an exhibitor list comprising not just the usual household name prime suspects, but many more niche and technology-driven businesses as yet unheard of in our own small market. SIMA is great for the French market, and maybe its scale reflects the much larger French agricultural industry, and a seemingly much stronger empathy for and connection with ‘la terre’ – no militant vegan protests here for sure…
Does it sit in the shadow of its bigger, German cousin though? Almost certainly yes, as most of the big manufacturers save up their shiny new products for an Agritechnica launch (with nearly double the number of SIMA visitors it makes absolute sense to do so) , but in spite of this SIMA definitely holds its own and will no doubt continue to showcase the current and future technology trends, be a symbol of support for a changing industry and a magnet for visitors from across Europe and beyond who maybe look to wear out a little less shoe leather than the Hanover site will oblige them to, and enjoy some Parisian nightlife.
Here at JP Trett, we still managed to wear out 16 kilometres-worth of shoe leather (on day one alone), caught up with our agricultural recruiter partners from France and Germany, sharing some good international contacts, plus huge amounts of networking and ‘state-of-the-industry’ conversations with some influential industry leaders and decision makers. Very pleasing, as always, to also meet up with an impressive number of JP Trett-placed candidates, doing their thing in the environments they love and are passionate about.
All done for another year, better get flights booked for the Hanover trip in November – only 250 days to go!